Christ Church Cathedral
Client: Christ Church Cathedral
Goal: To develop a website from scratch that expresses the identity and vision of the cathedral of the Diocese of Middle Tennessee in its search for a new Dean and Rector.
Deliverable: In conjunction with the Search Committee, we devised a strategic foundation and branding concept for the profile, which then informed the design, structure and content of the entire piece. With input from constituents, we helped craft 12,000 words of original content and oversaw decisions around imagery and visuals. As a member of the Search Committee, Varina was the chair of the subcommittee that created the profile and served as a key visionary and author of the piece.
Link: https://christchurchcathedral.my.canva.site/parish-profile
Sample: Content for the Welcome page
~~~
In a world where so much is rushed or transient or divisive or corrosive, the Episcopal Church abides. Championing a legacy of inclusion, it offers itself as a steadfast and welcoming presence for spiritual seekers at all stages of inquiry and across all lines of race, ethnicity, socioeconomic standing, sexual orientation, and gender identification. We uphold this legacy at Christ Church Cathedral. Our mission is to seek and serve Christ in all persons, and we have no shortage of opportunity as population numbers continue to increase in downtown Nashville and in the surrounding metropolitan areas. All around us: buildings and cranes, taxis and bachelorette parties, new high-rise apartments and massive office complexes, with people streaming to and from home, work, bars, concerts, and sporting events. All around us, too, on our very doorstep: men in threadbare coats, women whose faces are gaunt, human beings in need.
Christ Church Cathedral is a sanctuary in the middle of this modern chaos. We strive to be a beacon of kingdom living. We seek to proclaim by word and example the Good News of God in Christ. What that means to us is that we lead with love. We listen. We hold space for differing perspectives and encourage dialogue. We look for the unique spiritual gifts of the individual and come together as one body. We care for friend, neighbor and stranger like family. We are a theologically curious, bold, inclusive, outreach-oriented parish in the heart of one of the country’s most flourishing cities. We do so much, and yet we seek to be more: more welcoming, more impactful, more transformative, more faithful. Seeking is in our DNA. Christ Church Cathedral is a place of so much good and so much potential.
