Client: Firepot Chai
Goal: To tell the story behind the creation of this tea company in a way that would link wholesalers and customers to the product on a personal level without losing the exotic edge that contributes to the brand’s appeal.
Deliverable: Content creation for the company’s web launch. Spinning off the company’s exiting logo, we created a popular narrative about the relationship between an elephant and a little girl that was subsequently used on the website and in other promotional materials. Willse Ink also drafted the founder’s bio and the company story.
Link: www.firepotchai.com
Sample:
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OUR HISTORY

I brewed the first batch of Firepot Chai in 2001, while cooking at a little Tibetan teahouse in the mountains. Having studied sustainable agriculture for years, I had long been interested in the wonders of natural ingredients and the myriad ways they can uplift and nourish us.

Little did I know that first batch of Chai would send me on a twelve-year tea journey around the world and inspire the development of ethically-minded tea businesses in places ranging from New Zealand to Alaska. Regardless of where I traveled, it was the taste of Chai that I ultimately came to know as home.

In search of the world’s finest teas—whether for my own unique blends or while working as a tea taster or buyer—I have consistently found myself sipping Chai. I have been served hot Chai by a kind old Nepali woman on a high pass in the Himalayan Mountains. I have been warmed by Chai made with Rooibos (red bush) under a starry sky in South Africa’s Cederburg Mountains. I have been refreshed by iced Chai in coastal Ceylon. And I have even apprenticed, very briefly, with a Chai wallah near the Dalai Lama’s monastery in Northwestern India.

But throughout all of this, my favorite cup of tea has always been Firepot Chai: that subtly sweet, transporting taste that first launched me on this incredible journey...