Client: The Pelora Group
Goal: To develop a comprehensive brand refresh that included a new name and brand identity .
Deliverable: Partnering with Circa, a creative studio based in Nashville, we conducted a robust workshop with key stakeholders to explore where and who the client had been and where and who hoped to be moving forward. Undertaking extensive research and analysis, we developed and presented four fleshed-out concepts for names and brand directions. Because of its layers of meaning and evocative imagery, one name and brand concept resonated the most with the client. We took that concept and built out the story of The Pelora Group.
Link: https://thepeloragroup.com